Aesens Studio

A minimalist slow fashion brand dedicated to creating modern, ready-to-wear pieces. It strives for a refined aesthetic and follows the philosophy of „less is more”. Its goal is to find the right balance of aesthetics and function for everyday basics that can be incorporated into anyone's wardrobe.

One of the components of the emblem is the Greek Phi Φ, the golden ratio, which symbolises aesthetics in the context of the brand. The other is the heart, which refers to perception and the impact on the senses. The combination of these two (Aesthetic+Sense) creates the essential Aesens sign.

The beauty of function was also presented in the design of the brand. Nothing superfluous, just the concrete elements.

An important aspect is the use of natural materials, minimizing the use of plastics and incorporating recycled materials in both its products and packaging.