Michlberger

The redesign of Hungarian specialities

Palinka might be one of the the most famous Hungarian specialities, which is a traditional type of distilled fruit brandy. The Michlberger manufacture in Piliscsév is a family venture, where multiple generations work together to distil the fruits of the Pilis valley into bottles. This distillery only produces small batches, from 100% Hungarian fruit, making it original.

YEAR: 2018 (Personal project)

SERVICES: Branding, Packaging, Illustration, Logotype, Prints

The brand's uniquely designed logotype reflects the rhythm of organic shapes, and features rules of classic typography. Another specific element in the graphic is the punched production date and serial number, which suggests a hand-made and limited edition product.

The redesign is supporting not only the revival of the brand and the reflection of the product's quality, but also lifting the brand to a premium yet affordable level. The colours of the materials complement each other, bringing both a clean and elegant appearance, and a connection to nature.

The label follows a classic structure, bringing the consumer's attention to the most relevant product information, using clean typographic elements. The stamp-like emblem brings together the crest of Piliscsév with traditional Hungarian folk motives. In the centre of the negative space is the traditional tulip-shaped slate glass.

CREDITS

Photography: Atelier Marmor

VIEW ALL WORK

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VINHISTO
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Feel free to reach out, and let's talk!

CONTACT

Social:
Instagram / Linkedin

Mail:
ateliermarmor@gmail.com

Address:
Király utca 47. 1077 Budapest, Hungary